Hope is not a Deliverable

When I was a Director, my pet peeve was having a meeting and the team (or someone on the team) would say "I hope to get to the number" or "I hope these appointments show". Hope is not a strategy.  Hope has no planning, hope has no value in business. When you have something that you need to deliver rather it is products, launching a product, gaining customers, branding it's all about what is your plan and how are you working it. There is nothing wrong with needing help as it might not be your area of expertise. There is nothing wrong with failing and having to try something new. There is something wrong with doing nothing and hoping someone else will do it. WORK. WORK. WORK. Yes, it's hard. Yes, you will have bad days. Yes, you will want to have a drink or two or three. But at some point, it will be worth it. You will meet your goal.

Stay classy my friends.